About

Why P.U.R.E. Athlete?

At P.U.R.E. Athlete, we believe greatness starts with authenticity. Founded by two friends who grew up together, a 24-year-old entrepreneur who found his passion for clothing early in life, and a former Division I college basketball player, P.U.R.E. was built in 2022, from the locker room up — with a firsthand understanding of what it takes to stand out in today’s NIL era.

Our mission is simple: amplify the voice behind the stats and help every athlete own their narrative. (We help athletes own their identity, build their brand, and stay true to themselves — on and off the mat, field, or court. We create with purpose, move with intention, and keep it P.U.R.E. every step of the way.)

This isn’t just a brand — it’s a movement rooted in Purpose, Uniqueness, Resilience, and Excellence.

We provide custom branding, apparel, and strategic support to help athletes showcase who they are, both on and off the field.

Because at P.U.R.E., it’s bigger than merch. It’s about building a legacy that lasts long after the final whistle.

What We Offer:

  • Merch:

    P.U.R.E. merch isn’t just clothing — it’s a walking billboard for the athlete’s brand. Our classic staples like hoodies, tees, longsleeves, and crewnecks give athletes timeless pieces they can wear anywhere.

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    The activewear tee bridges performance and lifestyle, perfect for training or showing out.

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    And for those who want to lean into fashion, our baggy hoodie, classic zip up, and oversized tee make a bold statement, blending comfort with culture. Every piece is designed to help athletes rep their identity with confidence, wherever they go.

  • Earnings:

    At P.U.R.E., we believe athletes should get paid consistently.

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    Our athletes receive payments on the 1st of every month, all the way through the end of the school year.

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    Instead of waiting on complicated profit margins, they earn a fixed percentage of total sales, giving them reliable income and full transparency.

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    No surprises, no guessing — just real earnings for real impact.

  • Branding + Creative Control:

    At P.U.R.E., every athlete is the CEO of their own brand. We’re not here to slap logos on tees, we’re here to build something real, with you.

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    We work side-by-side with each athlete to build a brand that feels real, not recycled.

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    From custom visuals and slogans to the story behind your merch, you’ll have full creative control every step of the way.

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    Whether it’s a phrase you live by or a look that speaks louder than words, we help you shape a brand that feels authentic and unforgettable. You bring the vision — we bring it to life.